Why USSD is still a valid technology in 2023 despite its limitations

In the era of advanced technology, USSD (Unstructured Supplementary Service Data) may seem outdated.

 

However, it is still a viable technology in 2023 due to its ability to offer a robust, reliable, and secure mobile platform for services such as banking, bundle purchase, and brand loyalty promotions.

 

USSD is a technology that enables mobile users to access services and information from their mobile phones, without needing a data connection, and sometimes without needing airtime for reverse billed lines. This makes it an ideal choice for users in areas with poor or no internet connectivity. USSD is also much faster than other technologies such as SMS (Short Message Service) and GPRS (General Packet Radio Service). This makes it ideal for time-sensitive services such as banking and mobile commerce.

 

USSD is also a cost-effective technology, making it suitable for businesses with limited budgets. This is because USSD requires minimal infrastructure and setup costs, compared to other technologies such as native mobile applications or responsive websites. Furthermore, USSD requires no additional software or hardware, making it an attractive choice for applications that require limited features.

 

Additionally, USSD is a secure technology, making it suitable for sensitive transactions such as banking and mobile commerce. USSD has built-in security features such as encryption, authentication, and data integrity, which are essential for secure transactions. Furthermore, USSD is also more difficult to hack than other technologies, making it an attractive choice for businesses that require a secure platform for their services.

 

Finally, USSD is a reliable technology, making it suitable for businesses that require a robust and dependable platform for their services. USSD is designed to be resilient to network outages and disruptions, making it an attractive choice for businesses that require a reliable mobile platform.